Dec 1-2, 2007

The current business scenario is bent on challenging the toughness of the toughest. The drive for globalization and integration of world markets is bringing in radical changes in the Indian environment. These changes are threatening the survival of organizations and radically changing time-tested business practices. For many functional heads and other senior managers, it has become imperative to cope up with the uncertainty & complexity in the Indian business environment.

In order to tackle the dynamic changes in the external environment, organizations need to peep inside and arrive at functional core competencies, which can be converted into functional strategies to respond successfully.

I-COM 2007 will focus on four major themes based on functional areas. It offers an opportunity for researchers, academicians and industry practitioners to engage in constructive dialogue on Innovation for growth in India- Opportunities & Challenges. Following are the sub-themes relating to different functional areas:

Marketing Theme

Brand India- Issues, Opportunities, Challenges and Ethical Concerns

Sub Themes:

1)                  Rural Marketing Practices in India – Emerging Issues and Concerns

2)                  Adopting Societal Marketing Approach for growth

3)                  Marketing to woman : New opportunities and Challenges

4)                  Shift of Focus from Marketing warfare to Marketing welfare

5)                  Marketing of India: The role of travel and tourism sector in nation building

6)                  Emergence of the Indian Retail Industry: Trends, Prospect and Challenges

Finance Theme

 Financial Dynamisms and Innovation for competitive advantage

Sub Themes:

1)                  Emerging Trends in Banking and Financial Services

2)                  Corporate Mergers and Acquisition

3)                  Trends in International Finance

4)                  Changing services of Financial Market

5)                  Issues in Finance and accounting

6)                  New Paradigms and Portfolio Management

General Management Theme

 Enhancing Enterprise Competitiveness through Innovation

Sub Themes:

1)      Development of learning Organisation and its Management

2)      Knowledge Management for Competitive Advantage

3)      Role of Entrepreneur in Knowledge creation

4)      Making India globally competitive through outsourcing opportunities

5)      Interpersonal Relationship and Conflict Management

6)      Employee motivation and incentive Strategies

IT Theme

 Role of IT in the growth of India

Sub Themes:

1)      Futuristic framework for integrated Information.

2)      Role of IT in Rural Development.

3)      Sustainability of Business Organizations-Evolving new Methodologies and techniques

4)      Emerging technique to face the challenges in ERP solutions

5)      A Quality Function Deployment in IT

6)      Collaborations in Distributed Environment

Please note that all sub-themes are only indicative and papers in related issues can also be submitted.

A NOTE TO CONTRIBUTORS

Expected participant profile

The writing contributions can be made by Academicians, Doctoral Students, Industry Practitioners, Consultants and Researchers who wish to participate in the development of Innovation for growth in India- Opportunities & Challenges.

 Abstract

The abstract must have the title, author/s name/s, objectives, methodology and expected contribution of the study. The abstract should be strictly limited between 200-400 words.

 Full Paper/Case Study

The manuscript should be typed neatly on one side of A4 size paper in double space. A 3 cm margin is to be maintained on all four sides. The paper should include headings like; Title, Name of Author/s, Abstract, Introduction, Literature Review, Methodology, Findings along with References. Author/s present information is to be given as footnote on the first page of the article. The length of the article should not exceed 20 typed pages excluding tables and/or figures. The abstract has to be submitted in MS Word or 'pdf’ format through electronic medium (e-mail) only. The electronic submission should also include name of author/s, their addresses (postal & e-mail) and phone/ fax numbers.

Abstract & full paper/ case study should be mailed to I-COM Coordinator at:

icomskp@skpatel.org

• Deadline for electronic submission of the abstract: 4^th October 2007.

• Blind-review of abstract and confirmation of selected ones: 24^th October, 2007

• Last date for electronic submission of full research paper/case study along with registration  
   fees: 20^th November 2007.

• All interested contributors are requested to get themselves registered as participants in the conference by filling up the registration form enclosed with this brochure

Registration Fees for I-COM:

Registration fee includes admission to all technical sessions, conference kit, tea, lunches (Dec 1^st and 2^nd), welcome dinner, and social/ cultural event

 Best Paper Award:

All participants will be given participation certificate and outstanding papers judged by eminent personalities will be given special awards.

 Invited Speakers:

The conference would invite presentations in each of the four sub-themes by eminent personalities. Also, the plenary sessions will be chaired/ conducted by experts in the respective fields.

 S.K.Patel Institute of Management and Computer Studies

Sarva Vidyalaya Campus, Sector 23, Near GH-6 Circle,Gandhinagar-382023,Gujarat,

Phone : (079) 23245729 Extn : 115,116,130,131 Telefax : (079) 23248119

Email: icomskp@skpatel.org     Website: www.skpatel.org